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LUCKY BRAND

Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self expression, our brand is for the free-thinkers and the optimists who don't take life too seriously. For those who say, “take-me-as-I-am. Or don’t. It’s cool.”

In the beginning we experimented with vintage jeans, remixing the classic to create something new. Now we make denim AND lifestyle wares. Call it eclectic Americana for all. Our products portray personality through perfectly imperfect, often American-heritage inspired details that bring levity to any look, or situation.

We say wear Lucky and make good fortune. Feel lucky and you’ll find it.

More Info

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  (559) 227-9800

SALE

08/25 – 09/01 >

New In Denim

The search is over. Meet your new favorite jeans. Stop by and shop in store today.

SALE

08/27 – 09/02 >

30% Off Denim

Hurry in and get 30% off denim in store for a limited time. *30% Off Denim. Offer is valid from 12:01 AM PT, 8/27/2025 until 11:59 PM PT, 9/2/2025 in...

SALE

08/27 – 09/02 >

The Main Event Up to 50% Off

Hurry in and take up to 50% off select styles in store for a limited time. *Up to 50% Off Select Styles is valid from 12:01 AM PT, 8/27/2025 until 11...

SALE

08/28 – 09/04 >

Just Dropped: Fall New Arrivals

Brand new styles to wear on repeat. Stop by and shop in store today.

More Info

  See Map
  (559) 227-9800

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