Fashion Fair is "Your Life, Your Style, Your Mall" and for major sponsors, it can certainly be "Your Advertising and Sponsorship Venue". In fact, over 12 million people visit Fashion Fair on an annual basis.

Mall Sponsorship Opportunities

Fashion Fair recognizes the tremendous value of providing other companies with access to a qualified shopper base and has developed a menu of sponsorship opportunities for companies who share a customer philosophy paralleling that of Fashion Fair.

Merchandising Events

Customized programs can be developed to increase brand awareness and incremental sales while enhancing your company's marketing goals and objectives.

Tap Into the Value

Mall traffic and consumer impressions are the leading benefits of mall sponsorship. Simply stated, the cost per thousand is less than most Fresno area media outlets. Add to that the flexibility of having personal contact with potential customers and your marketing possibilities are endless.

Communicate Face-to-Face

Consumer impressions are an important benefit for our sponsors and corporate partners. Another key advantage of sponsorship is the ability to communicate face-to-face with shoppers who are predisposed to make a purchase, while enhancing your company's relationship.

Customized and Flexible Programs

There are opportunities to cross promote products, incorporate product sampling, sales promotions, special events and community  partnerships at Fashion Fair. Tremendous success can be achieved through "Preferred Provider" relationships via premium retail space, promotional signage and indentification throughout the center.

• Official Sponsor Designation
• Amenity Naming Rights
• On-Mall Advertising
• Display & Exhibit Space
• Advertising Inclusion
• Internet Exposure
• Employee Incentives

All programs can be modified to your fit your specific needs. For additional information, please contact:

• Location
• Macerich Corporation
• Tenant Information
• Leasing Opportunities
• Contact Us